Follow-Up Marketing?
The fortune is in the follow-up marketing and yet time and time again, this is where businesses fail and go out of business.
All you have to do is look at the marketing funnel to see how follow-up marketing makes a difference:
- You buy advertising and expose your message to 10,000 people. How many respond?
- Let’s say 100 respond to your advert and ask for more information. How many buy?
- 10 buy. Great! Hopefully that 10 sales pays for the advertising exposure plus.
But what happened to the other 90 who asked for information but were not ready to buy?
You see, people buy when they are ready to buy – not when you are ready to sell.
That’s important, let me say it a different way:
- Studies show that 95% of people will only buy a product or service after 5-7 contacts/exposures.
- But buying advertising to brand your business that many times is EXPENSIVE!
So what do you do? The secret is follow-up marketing!
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About Mindboom Media
Mindboom Media was founded to transform the way professionals advertise online, creating MORE CALLS, MORE CLIENTS, BETTER CASES and measuring a "trackable" return on your investment. We help professionals by using cutting-edge marketing strategies to build an automated lead generation system that will produce targeted and qualified clients, without having to take a “salesy” approach.